074943208X
Jonathan Ritter
The On-Line Learning Handbook: Developing and Using Web-Based Learning
Computers
An excellent guide to developing Web-based learning materials
0070653623
Jack Trout, Steve Rivkin
The Power of Simplicity
Self Help
A Real Fun Read
0887306667
Al Reiss, Jack Trout
22 Immutable Laws of Marketing
Marketing
This team offers more profound advice about creating world class marketing campaigns that will be viable for a hundred years.
0887309372
Al Reiss, Laura Reiss
22 Immutable Laws of Branding
Marketing
This book is great for people who used 22 Immutable Laws of Marketing to build a brand and now want to strengthen that brand.
0679757651
Tom Peters
Circle of Innovation
Marketing
His most recent book is his best by far!
0884270610
Eli Goldthrait
The Goal
Management
Advocate of Theory of Constraints as applied to managment and optimization.
068485600X
Jeff Cox, Howard Stevens
Selling the Wheel
Management
Excellent Treatise/Novel on the entire Sales Cycle
0672316498
Alan Cooper
The Inmates Are Running The Asylum
Management
The father of Visual Basic and creator of the new art of Interaction Design - very valuable in designing websites. Basically the worlds most cutting edge thinker in User Interface design aimed at simplifying software use.